Tag Archives: glaad

GLAAD’s director of programs told how to work with mass media

Talking to the journalists, Ross Murray advises to evaluate preliminary knowledge of the interlocutors, not to confront them with too much information and terminology, and to give it as much as the interlocutor is ready to absorb. Besides, one should remember, mass media is a communication tool with society, so it is important to express oneself the way the audience understands the spokesperson.